Shopping cart abandonment is one of the biggest challenges facing e-commerce industry. Both the leading and upcoming eCommerce businesses are experiencing this challenge. A recent study by Baymard revealed that approximately one in every four shoppers actually finalizes the purchase. If you can reduce shopping cart abandonment you will be able to sell more of your products and services.
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It can be very frustrating to get customers all the way to the shopping cart, only to lose them. There are a number of reasons that can make potential customers to abandon their shopping carts. A large portion of shopping cart abandonments can be avoided.
Here’s how to reduce shopping cart abandonment
We are going to discuss some effective strategies you can implement to reduce eCommerce shopping cart abandonment and avoid missing out on several sales opportunities. With these marketing strategies, you can as well increase your customer base and motivate them to come back again.
Allow Guest Checkout
You will be missing out on potential shoppers when you make it mandatory for them to sign up for an account prior to checkout. Anything that can slow down the checkout process must be avoided at all cost. Ensure your store is configured to allow shoppers to open an account after they complete the checkout process.
No potential customer will be happy to go through the process of filling personal details, confirming an email address, and then going back to the shopping cart to complete a purchase. Most shoppers will probably leave your store and never to come back again.
Remove the obstacle that can result in huge shopping cart abandonment by enabling guest checkout. Many shoppers are going through a lot of trouble when creating a new account. Your sales will increase when you allow customers to create an account after they’ve completed their purchase.
Offer Free Shipping
Free shipping is a powerful marketing strategy you can implement to create come back customers and encourage shoppers who abandon their carts to finalize their purchase. When it comes to selling, giving customers free things no matter how small it is can encourage them to make a purchase.
Multiple studies have shown that offering free shipping can improve conversion rate when you do it right. In fact, a recent survey has revealed that fifty-eight percent of U.S eCommerce orders included free shipping. There are costs associated with offering free shipping, but the benefits far outweigh the investment.
However, there are several ways you can employ to offer free shipping without lowering your profit. You can implement it on products that make the most gain, add the shipping cost on your entire product’s prices and much more.
Offer Coupon Codes
Offering coupon code is a very enticing option you can use to encourage potential customers to purchase from your website instead of a competitor’s website. Businesses that give out coupon codes tend to see an increase in sales and customer base.
Multiple studies have shown that failing to provide coupon codes to potential customers can result in shopping cart abandonment. You can use coupon codes to lure customers to make a purchase on a store they’ve abandoned before.
Offering coupon codes can help lower any doubt that can prevent shoppers from buying from you. Many brands are using this strategy to increase conversion rates. Several statistical data and surveys have shown that a large majority of online shoppers look for coupon codes before making a purchase.
This marketing tactic can reduce your profitability and margin. However, it can improve your business performance when used strategically. You can choose to offer 5% or 10% discounts to buyers that want to buy small items and 20% or 30% to buyers with big budgets.
Make the Checkout Process Smooth
Enabling smooth checkout is an effective marketing tactic many online stores are using to reduce shopping cart abandonment. Many customers find it very frustrating passing through a lot of unnecessary pages before checking out. Make sure you avoid implementing unwarranted policies that can make potential customers to abandon their cart in favor of a different store.
You will miss out on many sales opportunities when you allow customers go through several different pages before finalizing a purchase. One thing most e-commerce site owners failed to realize is that online shoppers are always in a hurry to get to checkout page as soon as they add an item in a cart.
The sooner you remove any obstacle that can cause shopping cart abandonment, the better you can make more sales. You can make it easier for your customers to shop by requiring their email address and credit details.
Provide Excellent Customer Support
Providing exceptional customer service experience is a necessity for a healthy eCommerce business. Many leading online stores are using this marketing tactic to create customer come back. It’s certain that customers will have questions about their purchase.
One obvious benefit to providing excellent customer support is repeat business. When you efficiently and effectively meet customer’s need, it often leads to significant reduction in shopping cart abandonment.
You can increase sales by integrating FAQ page that answers every possible question your customers might have. Use other customer service channels such as phones, live chat, help desk, social media, and email. These channels make it easy for customers to reach out and interact with you concerning their various requests.
Interact With Customers on Social Media
If you are not yet engaging with potential customers on social media, you can start now. Social media is a popular platform can help you to connect and engage with potential customers. Social media sites allow you to use different types of content to get your brand in front of prospects.
The key to running a successful eCommerce brand is in building loyal customers that believe in your products. Building strong lifetime customer value can easily produce customers that will be proud to share their experience with family people on various digital networks.
Offer Multiple Payment Options
In today’s tech-centric world, there are several payment options that are becoming popular. Credit card payment is the most popular option every eCommerce business is using. Many online shoppers abandon their carts because of single payment option.
However, if you’re going to offer effortless shopping experience and discourage customers from abandoning their cart, then offer multiple payment options. The more payment option you provide, the more potential customers will be motivated to complete their purchase.
Keep the Cart in Clear View
Having your cart where your customers can see it, will encourage them to complete their purchase. There are many things that could distract customers when they are making a purchase. Keeping your cart in view at all times can help you increase conversion rate. Your job is to keep the cart in clear view and remove every distraction that could potentially make shoppers abandon their order.
Keeping your shopping cart in a visible area of your store can help remind them about any uncompleted purchase. You can position cart icon in your menu bar to increase exposure. Another great strategy that can reduce shopping cart abandonment is to install a cart plugin and customize it to suit your store.
Review Your Delivery Options
Delivery is an important element that influences the customer’s decision to complete the order. You can work on your delivery strategy to reduce shopping cart abandonment and increase sales. Your delivery strategy is crucial your business success.
These days, customers expect their products to be delivered at the exact time and location they want them. Ensure you carry out a survey to determine what your customers want. Find out what appeals to your customers most and provide the details on your store home page.
If your delivery information contains what your customers want, they will purchase from you. You can offer multiple delivery options and use the professional couriers that can deliver items fast. You can as well display delivery information on every product and checkout page.
Build a Blog
Blog is one of the best marketing platforms you can employ to convert visitors into loyal customers and engage with them with useful content. Blog gives you the opportunity to talk about the benefits and great features of your products. You can use it to talk about the success of your store and build shoppers confidence.
A study has revealed that purchase anxiety is one of the reasons potential customers abandon their carts. If you want to kill purchase anxiety from potential customers, then build a blog where customers can learn important things about your brand. A blog can help boost your customer’s confidence.
When people have no confidence in your products, they are more likely to keep changing their mind during checkout process leading to carts abandonment. With a blog, you can drive massive traffic to your store, engage with customers and increase sales.